Sep. 21st, 2018

kerravonsen: Jack looking at Daniel, who has his head on his arms: I'm having a bad day, ok? (bad day)

So, Etsy have changed their search algorithms and Marmalead have finally updated their interface to reflect this. (Marmalead is a web-app which helps with Etsy Search Engine Optimisation). This means that all of my listings have gone from a grade of A- to C+. What is worse, the best thing to improve this is not at all straightforward; it requires the one to imagine things that aren't there. To explain: what they want are "long tail keywords", that is, phrases which (a) accurately describe the item, (b) are phrases which very few other sellers are using, (c) which nonetheless are also phrases which customers are using for searching. Marmalead can tell you whether any given phrase fits the (b) and (c) criteria, but what it cannot do is suggest phrases to use which other people aren't using -- it just suggests the most common phrases which other sellers are using. So I just have to randomly think of phrases, like putting a pin into a page and trying to recreate Shakespeare.

So I'm rather depressed, and somewhat despairing. Here's my shop, take a look.

In the meantime, have a to-do list. cut for long list )

Edited to Add: Wonderful, now I'm being targeted by foriegn-language spam comments. (headdesk)

Profile

kerravonsen: (Default)
Kathryn A.

Most Popular Tags

Page Summary

April 2025

S M T W T F S
  12345
6 7 8 9101112
13141516171819
2021222324 2526
27282930   

Expand Cut Tags

No cut tags

Style Credit

Page generated Jun. 13th, 2025 07:44 am
Powered by Dreamwidth Studios